Sales

Marketing is a collection of processes for creating and delivering value for customers and controlling customer relationships that are in favor of your organization. At LSL, we went to make sure you have a firm grasp of marketing from the beginning steps to advanced levels of the trade. We can show you how to effectively market your product end improve your relationships all in this comprehensive marketing module.

Understanding the market context that you are in
Adapt yourself to market dynamics
Play a major role in market transactions

Defining Marketing
Company’s Analysis: Internal\External
Organizational Improvements
Marketing Mix: 4 P’s: Product l’ Price / Place / Promotion
Marketing Strategies
Marketing Tools
Defining Target Groups & Customer Analysis
Sales, Media & Customer Satisfaction
Business Growth Strategies
Five Competitive Forces
Value of Attractiveness of an Industry

Making the call when selling your product or service is the single most important aspect of generating business. Often times this is also the most difficult part of sales. We’ve designed e program that puts more weight on telemarketing skills to help you improve your time management while opening up your business by increasing the amount of calls to clients.

Learn standard telephone manners end skills
Excel in creating a first contact on the phone
Handle incoming calls in a very professional way
Develop your skills in obtaining a maximum amount of information in e minimum amount of time

Telemarketing Basics
Ten Steps to Success

1. Ready to go
2. Set goals
3. Product knowledge
4. Organize your area
5. Organize your retrieval system
6. Message practice
7. Right questions
8. Get set to listen
9. Learn how to handle objections
10. Think success

Customer service is the lifeblood of any business. We understand that end have designed a program that will help you to integrate sales with a perfect customer service. Our program will leave you with excellent customer service skills that will prove to be invaluable to your current endeavors and ell of your future needs in the business world. This module is designed to improve your skills in making your customers happy and satisfied.

Outperform your competitors with your unique customer service
Generate more business with satisfied customers
Enlarge your customer network with tree word-of-mouth publicity
Set standards for your employees’ service skills

Answering your phone.
Make promises that you can keep.
Listening to your customers.
Dealing with complaints.
Training your staff to be ALWAYS helpful, courteous, and knowledgeable
Taking the extra step.
Give in something extra.

Experience is a good thing to have when working in sales but It’s not everything. Sometimes the wrong habits can hinder your sales ability and often times hurt your sales numbers. It’s important for you to develop the right sales techniques not just to appeal to your customer, but to make you more comfortable with your selling. Let us teach you how to improve your sales skills with almost instant results. We’ll help you find the happy medium between aggressively selling the customer yet being honest, truthful, and realistic in your sales approach This workshop is designed to help boost the self-assurance of your sales advisers as well as polish their sales skills end customer service approach. Retail competition is fierce and the customer buys the way you sell before to buy what you sell.

Become 3 dimensional sales advisor
Reflect the image of your brand
Influence your customers buying behavior
Improve your sales results
Increase profit of the company and your personal income

PART 1: PRESENTATION AND CONCEPT
Your company culture / vision i’ mission
Your store sales people projected professional company image
Your store’s environment and image
Concept — Sales skills
Concept — Customer service skills
Customer behavior end buying psychology (emotional attach)
Product knowledge
Top 10 retail vendors’ success examples
Virtual example of store sales
PART 2: SALES CYCLE
Greetings
Needs determination
Suggestion selling
Trading-up
Answering objections
The close
Maximizing the last moment
After sales service
PART 3: CUSTOMER COMPLAINTS AND MAKING YOUR CUSTOMER LOYAL
Handling customers with care
Available perks and words
Customer loyalty cards
Follow-up

This intensive and highly interactive course will equip enthusiastic salespeople with the skills necessary to return high sales-to-cells ratios end ensure their place as highly valued deal closers and relationship builders. It is designed for sales people: client service personnel, call center staff, account managers end other individuals who need to gain commitments from internal and external clients.

• Create e positive first impression
• Uncover key buying criteria
• Discover and turn your buyers’ likes and dislikes to your advantage
• Demonstrate how your project meets specific needs
• Evaluate your own performance

Receptionists’ assistant’s roles
The Five Buying Needs
Using Features to your Advantage

Tune In

1. Starting well
2. Complete introductions
3. State call purpose
4. Build rapport

Explore Needs

1. Why do people buy?
2. Three kinds of questions
3. Discover competitors
4. Listening

Enlarge Needs

1. Going deeper
2. Clarity implications
3. Highlight benefits

Match Needs

1. Match needs with features
2. Summarize needs end wants

We recognize that salespeople sometimes run into challenging questions from difficult buyers. This module will prepare you to answer those questions professionally end delicately as to please the client We will help you close the deal, despite difficulties the client presents.

Confidently respond to e buyer’s objection
Consistently move the buyer toward a commitment to purchase
Be able to close the deals
Evaluate your own performance

How to Dissolve Resistance
Learn to like resistance
Our most common objections
Acknowledge concern
Assess validity
Answer appropriately
Handling price objections

How to Gain Commitment
It pays to ask
Propose the next step
Confirm an agreement
Always end on positive note
Commit to action

Effective negotiations skills help improve your business end client satisfaction while simultaneously creating a “win-win” feeling for both you and the client We have e program that will equip you with the best negotiating tactics to make sure that everybody receives the necessary benefits out of your business deals.

Establish control of negotiations by using e systematic process
Use language structures that strengthen your position
Trade currencies without unnecessary giveaways
Defend your position when challenged

Negotiation process: planning, positioning, trading and contracting
Negotiating four possible outcomes
Three keys to create e win-win outcome
The three critical elements. Time, Information and Power
Asking the right questions
Listening skills
Building trust
Behavioral types: Shark, Carp and Dolphins
T.NA
Breaking e deadlock
Tricks